Sunday, January 31, 2010

Target Audience

In discussing the needs of 'Norman Food Fans', one must consider the following: What food options are currently available to them? Is there anything lacking in their food connoiseur lifestyle? Where could they find those things they lack? Are there ways for them to add a wider menu selection to their nightly dinners? These questions and more would be answered in my articles addressing my target audience- 'Norman food fans'.
While Norman is a place of great cultural diversity, their distinction in food tends to falter. The tragedy is, there are many distinctive restaurants to be discovered in the OKC metro area, yet their lack of publicity keeps their name under wraps. Time and time again Norman residents will find themselves among the chains of I-35, stuck in the rut between Chili's and Applebees. Addressing my target audience, I plan to explore such cultural landmarks and, through my articles, make them household names.
Also in broadening the horizon of those Norman citizens interested in doing so, I would like to write about the cultural associations with certain holidays and food - Passover, Easter, Valentines Day, Lent, etc. Where did the culture begin? Is it still a time-honored tradition or has it been commercialized? Also, in these articles, I could explore different vendors that sell authentic holiday food, or how to make it through Valentine's Day when you're on a diet.
These articles would most hopefully benefit college students. Easy Mac and PB and J's get old quick, so I could produce articles geared towards teaching college students how to eat richly with few resources. This could branch off into many facets, such as cooking gourmet in a dorm room or how to get the most out of fifty dollars at the grocery store. The latter idea could serve Norman citizens on a budget as well.
On a similar note, I could also write about the food provided by the university, and how they are taking an interest in student's health. So often junk food is the most consumed item, often because a healthier alternative is not provided. How is the university counter-acting this? Do they plan to provide nutritional information? Will they add more health-conscious things to their menus?
Last, I would like to cover events centered around food. Does Norman offer cooking classes? Where can a Norman resident go to learn cake decorating? And even though it has already passed, things such as the Chocolate Festival or the State Fair would be excellent events to cover that traditionally are surrounded by food.
These and the other topics we discussed through e-mail will all broaden the options for a Norman resident who has taken an interest in food and wishes to integrate more interesting experiences and meals into their daily lives.

No comments:

Post a Comment