A Different Kind of Sugar



Sugar Custom Cake Shop is the bakery that refuses to be like any other. "Everyone comes to a bakery and wants all kinds of dessert stuff," said owner Christie England, "This is what I know how to make, and I'm sticking to it." White Castle burgers, odes to Mad Men, and telephone booths are just some of the creations produced at Sugar. "If you want to do something creative and off the wall, this is the place," said England.

Even though the bakery has only been open since November, new customers are coming in daily with strange orders for the sugar artists. "People like to get pretty creative with their requests, and we spend the time to make it right," said England. England said their strangest cake was an armadillo run down by a motorcycle. Claire Dwyer Lee is a customer of the bakery, and she ordered a Mad Men themed cake for her husband's 30th birthday. "Other bakery cakes look good but taste boxed, and some cakes taste great but aren't as pretty," said Lee, "I just know Sugar is creative and I trusted they would do a really good job."

This trendy, forward-thinking cake shop has also taken advantage of one the best forms of free advertisement; social networking. Their Facebook fan page has pictures of all of their cake creations, as well as photos, fan comments, and notifications of events and bakery specials. "Facebook has just done wonders [for us]," said England. And with over three thousand fans, this business seems like it's well on its way to success.